Big dictionary of business and management. 2014.
cannibalization — can‧ni‧bal‧i‧za‧tion [ˌkænbəlaɪˈzeɪʆn ǁ bələ ] also cannibalisation noun [uncountable] MARKETING when one of a company s new products or activities takes sales away from an older one: • When the retailer started a mail order operation there was … Financial and business terms
cannibalization — by 1907, noun of action from CANNIBALIZE (Cf. cannibalize) … Etymology dictionary
cannibalization — (Amer.) n. act of removing parts from (an object, machine, etc.) to be used in another; loss of sales of an existing product to a new product offered in the product line (also cannibalisation) … English contemporary dictionary
Cannibalization — In businessIn marketing and strategy, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.For example, if Coca Cola were to … Wikipedia
cannibalization — cannibalize (also cannibalise) ► VERB 1) use (a machine) as a source of spare parts for another, similar machine. 2) (of an animal) eat (an animal of its own kind). DERIVATIVES cannibalization noun … English terms dictionary
cannibalization — noun see cannibalize … New Collegiate Dictionary
cannibalization — See cannibalize. * * * … Universalium
cannibalization — noun The act of cannibalizing. See Also: cannibalize … Wiktionary
cannibalization — can·ni·bal·i·za·tion … English syllables
cannibalization — ˌkanəbələ̇ˈzāshən, ˌlīˈz noun ( s) : the action of cannibalizing an operating unit or enterprise … Useful english dictionary
